SEO Courses (On Page & Off Page Optimization) & SMO Courses
Description
Pay-per-click (PPC) marketing is actually advertising over the internet where in advertisers pay the publisher when their ad is clicked by the audience. It is also known as cost per click marketing. Basically, in PPC marketing your ads are shown on other websites and if the user clicks on it the advertiser has to pay fixed rate for each click.
Curriculum For This Course
+ SEO (15)
| SEO (On Page Optimisation) |
| What is On-Page Optimization?, Keyword Research. |
| Keywords Research and Analysis, Types of Keywords |
| Keyword Research, Keywords Analysis Tools |
| Competition, Preparing a Keyword List for Project |
| How to Select a Domain Name?, Page Naming {URL Structuring} and Folder |
| Image Naming, Image Title and ALT Tags, What are Meta Tags |
| Description / Keywords, Country Robots |
| Keywords Author, Redirection Tags |
| Keywords Author, Redirection Tags |
| SEO (OFF Page Optimisation) |
| Introduction to Offsite Optimization, Submission to search engines |
| Linking Building Methodology, Types of Linking Methods |
| Free Links / Paid Links, Directory Submissions for SEO |
| Social Bookmarking, Local Business Listing (Local SEO) |
| Classifieds Posting, Forum Signatures and Commenting |
| Using Blogs for SEO, Blog Commenting |
| Press Release Submission, Article Submissions |
| Video Submissions, RSS Feeds Submissions |
| Tracking the Links and Page Rank, Reports and Management |
| Website Position Analysis, Google WebMasters Tools |
+ SMO (15)
| SMO - Social Media Optimization, Introduction to Social Media, Advantages Over Online Marketing, Social Media Strate |
| Marketing On Facebook - Latest trends, Difference between Profiles, Places, Groups and Pages, Social media and communications strategy, Facebook Connect (Like, Share, Comment), Facebook Pages (Creating, Managing, Retention), Facebook Apps, Measuring and Monitoring, Sponsored Stories, Facebook Places and check-ins, Facebook credits, Remarketing Using Facebook |
| Marketing On Twitter - Introduction to Microblogging & Twitter, Use for reputation, promotion, sales, Who to follow, Tweeting (Responding to others, RT, HashTags, Direct Messages), Tracking Code, Twitter Account Promotion, Searching tweets and users |
| Marketing On Slideshare - Set up your business account on Slideshare, Create slide that reflect your business, Engage with your audience, Promote Slides to share and Download |
| Instagram Marketing - Promote your business on Instagram, How to use Instagram for promotions, Setting up your business profile, Posting videos & pics on Instagram to build followers, Instagram Marketing Tips |
| Marketing On Pinterest - Why use Pinterest, Inbound marketing methodology, Pinterest Tools, Pinterest for Business, Set up your business account on Pinterest, Create boards that reflect your business, Engage with your audience, Integrate your website with your Pinterest account, Grow your following and influence on Pinterest, Get more traffic back to your site from Pinterest, Increase your leads and sales using Pinterest |
| SMO & SMM Courses: LinkedIn - Introduction to LinkedIn, Creating the right profile & settings, Increasing reach and visibility, LinkedIn Groups, Answers, events, messaging & testimonials, Creating Company Pages |
| SMO & SMM Courses: YouTube - Online video - content is king, Virals films and brand, Defining your goals, metrics and budgets Social sharing, comments and reviews, Getting an audience, Creating and managing an account, Using Ads inside Videos, Promoting Youtube Videos |
| SMO & SMM Courses: - Setting Social Objectives, Social Strategies & Tactics for Google+, Integration with your site, Promoting a Brand on Google+, URL Shortening Tools |