SEO Courses (On Page & Off Page Optimization) & Google Adwords
Description
Pay-per-click (PPC) marketing is actually advertising over the internet where in advertisers pay the publisher when their ad is clicked by the audience. It is also known as cost per click marketing. Basically, in PPC marketing your ads are shown on other websites and if the user clicks on it the advertiser has to pay fixed rate for each click.
Curriculum For This Course
+ SEO (15)
| SEO (On Page Optimisation) |
| What is On-Page Optimization?, Keyword Research. |
| Keywords Research and Analysis, Types of Keywords |
| Keyword Research, Keywords Analysis Tools |
| Competition, Preparing a Keyword List for Project |
| How to Select a Domain Name?, Page Naming {URL Structuring} and Folder |
| Image Naming, Image Title and ALT Tags, What are Meta Tags |
| Description / Keywords, Country Robots |
| Keywords Author, Redirection Tags |
| Keywords Author, Redirection Tags |
| SEO (OFF Page Optimisation) |
| Introduction to Offsite Optimization, Submission to search engines |
| Linking Building Methodology, Types of Linking Methods |
| Free Links / Paid Links, Directory Submissions for SEO |
| Social Bookmarking, Local Business Listing (Local SEO) |
| Classifieds Posting, Forum Signatures and Commenting |
| Using Blogs for SEO, Blog Commenting |
| Press Release Submission, Article Submissions |
| Video Submissions, RSS Feeds Submissions |
| Tracking the Links and Page Rank, Reports and Management |
| Website Position Analysis, Google WebMasters Tools |
+ GOOGLE ADWORDS (10)
| Getting to Know AdWords - Dissecting online advertising, Understanding pay-per-click advertising, Valuing the benefits of AdWords,Understanding AdWords ad types,Understanding where ads show up |
| Getting Started - Creating your account, Exploring the AdWords account structure, Organizing campaigns and ad groups, Learning the interface |
| Researching Keywords - Valuing keyword research, Understanding keyword match types, Using negative keywords, Evaluating a keyword, Using the Keyword Planner tool |
| Creating Your First Search Campaign - Creating a new campaign, Targeting locations and languages, Setting your bidding strategy and budget, Setting your delivery and advanced settings Using ad extensions, Using callout extensions NEW |
| Creating Your First Ad Group - Writing effective text ads, Creating a new ad group, Working with additional ad groups, Using bid adjustments, Mobile Marketing, Ads On Mobile Device |
| Understanding Quality Score - Understanding the AdWords auction, Understanding Quality Score, Identifying Quality Score issues |
| Tracking Ad Performance - Defining conversions, Using AdWords Conversion Tracking, Installing Conversion Tracking code, Using website call conversions NEW, Linking Google Analytics to AdWords |
| Optimizing for Performance - Measuring return on investment (ROI), Enabling and finding conversion metrics, Using the Conversion Optimizer, Testing your ads with split tests, Understanding the balance between performance and volume. |